Wonderworld was launched in 1985 as a small wooden toy workshop with only 6 employees. 25 years later, Wonderworld has grown into a world renowned premier marketer of wooden toys.

Wonderworld offers learning and fun to children and their parents through brands - WONDERWORLD and SOFTWOOD.

At Wonderworld, research and development play a very important role in the design process. We make sure that safety and value-added play are built into every product we make.

We conduct field tests in order to monitor children's interaction with the toys. We then make adjustments to the toys based upon our observations of how the children play with them.


Our design process focuses on the learning and creative process for children and their parents. Our outstanding in-house design team uses the latest child development studies to maintain constant product innovation.


 Wonderworld is a strong advocate of protecting the environment. We insist on using rubber-wood, an environmentally friendly, renewable resource. Rubber-wood is harvested as by-product from the culling of rubber trees that are in excess of 25 years of age. These trees no longer produce latex for commercial applications are cut down in order for new rubber trees to be planted. Not only is there no deforestation but every part of the tree is employed to its maximum use.

Wonderworld's commitment to the environment has prompted it to launch "Tree plus," a program in which we plant a new tree for everyone we harvest.

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Natural Stacking Rings  A Natural colored, traditional stacking toy encourages children to l..


Neo Xylophone Description : Wooden musical toy with primary colored keys Colourful xyloph..


New Posting House Description : Play and learn about colours, geometric shapes, sorting a..


Oval Roller-Color from nature An unusual newborn toy that has little wooden squares inside. R..


Peek A Boo Ball  Where is the little pop-up smiley? An exciting toy for interactive play b..


Penguin Rescuer Game On the South Pole, families of penguins lives happily until temperat..


Pinky Cosmetic set Can fulfill little girls dream. A compact set of cosme..


Pinky Ironing Set Description:  Children love to imitate what adults do. With the Wonderw..

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